By Sioned Quirke, spokesperson for the British
Dietetic Association
Traditionally, companies have used
different nutrition labelling systems on the front of their packaging, making
it difficult for consumers to check and compare products – until now.
From today (19 June), a standardised
system will roll out which, although voluntary, is a major step towards helping
us make informed choices about the foods we buy.
Consistency is key when comparing
any type of information. This new system allows us to check how healthy (or
not) a product is in a simple and clear way.
It’s a simple but effective format, using
the words "high", "medium" and "low" colour coded
respectively in red, amber and green to let people know how much fat, saturated
fat, salt, sugar and calories the product contains. Such at-a-glance labelling will
make identifying healthy options quicker and easier than the old method of
having to fathom the hard-to-read tables on the reverse of a product.
The labels will also provide
information on guideline daily amounts (GDAs) for different nutrients, so consumers
will have an idea of how that particular product will contribute to their daily
diet.
We all have a responsibility to help
improve the health of our nation as we see obesity, diabetes and hypertension
increase. This step made by the government and the food industry demonstrates a
commitment to address these issues. And with the increasing amount of processed
and pre-prepared foods we are consuming, this intervention couldn’t come at a
better time. This is a voluntary scheme, but we are hopeful more manufacturers
will join the standardised labeling movement.
Other reactions to the news:
Anna
Soubry, public health minister, says: “The UK already has the largest number of products using a front-of-pack
label in Europe, but we know that people get confused by the variety of labels used.
Research shows that, of all the current schemes, people like this label the
most and they can use the information to make healthier choices. By having all
major retailers and manufacturers signed up to the consistent label, we will
all be able to see at a glance what is in our food. This is why I want to see
more manufacturers signing up and using the label.”
Robin Hewings, head of policy at Diabetes
UK, says: “The government’s
decision to announce a colour-coded food labelling system is an important step
in the effort to reduce the number of people in the UK who are overweight or
obese. These people are at an increased risk of type 2 diabetes and other
chronic health conditions, so need easy access to information that can help
them lead healthier lives and reduce their risk.
Effective front-of-pack food
labelling also helps people with type 1 and type 2 diabetes manage their
condition, as a diet high in fat, salt and sugar increases their risk of developing
serious complications such as blindness, amputations and stroke. However, EU
law requires a voluntary approach, which means there are still large parts of
the food market not covered by traffic light labelling. It means we are missing
opportunities for people to understand what is in the food they buy. We want to
see all retailers and food manufacturers adopting the recommended labelling
scheme and actively promoting it as a way for people to make healthier eating
choices.”
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